In the highly competitive telecom sector, understanding customer needs is paramount, especially when managing a customer base as large and […]
How Turkcell Migrated to Segment-Based Management: A Case Study on Customer Segmentation Read Post »
For years, Turkcell approached customer communication through traditional means, such as SMS promotions for content packages. While this strategy worked
How Turkcell Revolutionized Customer Engagement with Real-Time Marketing Read Post »
Why Change is Inevitable? In today’s fast-evolving business landscape, what worked yesterday may no longer suffice. This was the realization
Transforming Sales with Analytics: How Property Finder Boosted Growth Read Post »
Introduction: The Cost of Churn in Subscription-Based Businesses In any subscription-based business, churn is a silent revenue killer. As the
How OSN Stepped Up its Retention Game: A Case Study in Tackling Churn with Analytics Read Post »
